Cradle Beach Core Values

We uphold these core values in our own work; they represent what we believe in, what we stand for and how we approach everything we do.


Continuous Improvement - we strive for excellence in all we do for our staff, children, parents and donors.

Commitment - we are "all in" and are willing to sacrifice and go the "extra mile" in our work for those we serve, stakeholders and with our colleagues.

Diversity - we seek to understand, accept, and respect one another's differences and those that we serve.

Teamwork - we believe in assisting each other to be successful for the benefit of the team and those we serve.  

Changing Lives - we believe it is possible and that we all play a part in changing lives and that is the reason why Cradle Beach exists.